Welcome Florentine Reader!
Let us introduce ourselves – we are exout; a small Florentine company who are specialised in B2B and B2C 2.0 content. What exactly do we mean by that? - well let's try and explain.
Third millennium communication is a constant learning experience, not only in terms of the quality and style of the communication, but especially in terms of the "vehicles" of communication.
With regards the first aspect, companies are now dealing with more aware, more astute and more savvy clients, who are not quite so easily duped into believing hype as was once the case! Clients who expect to receive accurate, truthful and believable information, Clients who generally require a style that is easily accessible, clear, easily scan read, succinct and to the point.
With regards the second aspect, the vertiginous rise of the various vehicles of communications is apparent to all. The more traditional means of communication (TV & radio ads, brochures and printed material, press), whilst often still viable communication means, are finding themselves with only a limited function in our 2.0 world. Facebook, Twitter, Xing, Orkut, Google Wave, forums, blogs, discussions groups, net working groups – and it’s no longer a young people thing. The fastest growing group of internet users is the over 60’s – people who have the time and patience to sit down and explore. One the greatest advantages of 2.0 communications is the possibility of viewing content expressed by more than one person, the good, the bad and the downright ugly. We love being able to know what other people we think, and not just what the company tells us!
Our clients include not only companies in the traditional sense, but also “personalities” (public figures, minor celebrities etc.) who effectively manage their personas as if they were a company.
So in a nutshell, we create great content for each specific vehicle - in English and Italian (you can tell we are bilingual, right? – have you seen some of the English that is out there?).
We deal in both communications between businesses themselves (B2B), and between business and clients (B2C). We hope that your C2C communications are coming along just fine without any need for outside intervention!
That’s us! Can we do something for you or your company? Contact us on +39 055 3436093 or +39 335 6770877, by email or by skype.
